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Harnessing the power of digital

The way in which we do business and communicate is constantly evolving. A special report published in the Sunday Times last week by Raconteur Media led with the claim that the 'UK is now the world leader in the financial technology sector, and that buzz is only set to increase in volume.

More and more sectors are partnering with and investing in technology and tech start-ups and self-proclaimed 'innovation labs' are everywhere. It's official - we are now a digital nation. As the vast scope afforded us by technology continues to grow, we're constantly adapting the way we work to fit with the fluid world of digital.

In the last couple of years, we've witnessed a shift in the attitude of the majority of our customers as the final shreds of antipathy for all things digital gradually fall away. In the commercial arena, there's a definite appetite for state-of-the-art technology and so, as a workplace design consultant, we're expected to include the most up-to-date digital innovations in our designs. The client now requires the absolute, optimum choice in IT and telecommunications.

It's very much a part of our job to act as a consultant in this area and to join in the digital conversation. We need to digitally enable the end users so that they can adapt to changing work patterns such as remote meetings, conferencing facilities and video business tools etc. We have to present the best options to fit with the needs of each particular client and we need to know how these systems work and the associated benefits of each so that we can pass on this knowledge to our customers.

'Digital working' will soon take over from 'flexible working' as the new buzz phrase as it is the former which enables the latter. In as much as we are taking into consideration staff frequently working from home and hot desking as trends of our generation, we are also thinking about how best to facilitate clients so that they can work responsively, accommodating all staff with tools that allow them the most cutting edge communications.

Specific consideration is reserved for up-to-date screens and telecom systems, visual sharing systems, conference calling and security. There is a common requirement now for the technology to allow people to attend meetings, in some capacity, from a separate locale. There's no reason why individuals in France or Germany can't remotely attend a meeting in Wapping and for the big internationals that is the norm.

Digital technology allows us access to a far bigger world than we have previously been used to and the potential that better communications afford us is enormous. It's essential that we invest heavily in our understanding of all things digital so that we can deliver a holistic approach to the workplace environment.


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